Understanding Digital Marketing (Record no. 34312)

MARC details
000 -LEADER
fixed length control field 00638nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749478438
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number RYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryan Damian
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page Ltd
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 424
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2017-11-21
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Content Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Digital Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term e-mail
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Mobile Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Native Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Understanding Programmatic
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/11/2017 "Bombay Books, Mumbai" 1759.12 566/2017-11-24 1 658.872 RYA 011663 04/21/2021 04/21/2021 1759.12 01/22/2021 Book Location I 5.4