Marketing Strategy and Competitive Positioning (Record no. 31944)

MARC details
000 -LEADER
fixed length control field 00729nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131727997
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HOO/PIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley Graham
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
245 ## - TITLE STATEMENT
Title Marketing Strategy and Competitive Positioning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 614
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2016-07-30
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Competitive Market Analysis
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Competitive Positioning Strategies
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Future Competitive Positions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Twenty First Century Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud Brigitte
-- Piercy Nigel F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
      Not for Issue MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/19/2016 BOOKS WORLD 749.00 237/2016-08-18 1 658.8 HOO/PIE 010981 04/22/2021 04/22/2021 749.00 01/22/2021 Reference Copy Location Reference