Marketing Strategy and Competitive Positioning (Record no. 31944)
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000 -LEADER | |
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fixed length control field | 00729nam a2200253Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210122s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131727997 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | HOO/PIE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hooley Graham |
250 ## - EDITION STATEMENT | |
Edition statement | 4th Ed. |
245 ## - TITLE STATEMENT | |
Title | Marketing Strategy and Competitive Positioning |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 614 |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Order number | 2016-07-30 |
546 ## - LANGUAGE NOTE | |
Language note | ENGLISH |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Strategy |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Competitive Market Analysis |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Competitive Positioning Strategies |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Future Competitive Positions |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Twenty First Century Marketing |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Marketing Strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nicoulaud Brigitte |
-- | Piercy Nigel F. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
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Not for Issue | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 08/19/2016 | BOOKS WORLD | 749.00 | 237/2016-08-18 | 1 | 658.8 HOO/PIE | 010981 | 04/22/2021 | 04/22/2021 | 749.00 | 01/22/2021 | Reference Copy | Location Reference |