Strategic Brand Management (Record no. 31568)

MARC details
000 -LEADER
fixed length control field 00407nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
245 ## - TITLE STATEMENT
Title Strategic Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. "Pearson, Delhi"
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 695
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran M G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/17/2012 Vakratund Book House 625.00 888 1 1 658.827 KEL/PAR 009189 01/27/2024 01/19/2024 625.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024 1   658.827 KEL/PAR 010411 04/23/2021 04/23/2021 799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024 1   658.827 KEL/PAR 010408 04/19/2021 04/19/2021 799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024 1   658.827 KEL/PAR 010409 04/21/2021 04/21/2021 799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024     658.827 KEL/PAR 010413 01/22/2021   799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024 2   658.827 KEL/PAR 010414 09/22/2021 04/23/2021 799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024 1   658.827 KEL/PAR 010412 04/23/2021 04/23/2021 799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/31/2015 BOOKS WORLD 799.00 1024     658.827 KEL/PAR 010410 01/22/2021   799.00 01/22/2021 Book Location I 7.2
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/19/2014 BOOKS WORLD 799.00 250     658.827 KEL/PAR 010141 01/22/2021   799.00 01/22/2021 Book Location I 7.2