Social Marketing in India (Record no. 31279)

MARC details
000 -LEADER
fixed length control field 00666nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132113577
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 361.00688
Item number DES/LEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Deshpande Sameer
245 ## - TITLE STATEMENT
Title Social Marketing in India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 424
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term India Developing Social Marketing Strategies
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Managing Social Marketing Programs
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Objectives and Goals
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Selecting Target Audiences
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Social Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee Nancy R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/12/2018 "Book Service Syndicate, Mumbai" 625.00 BSS/18-19/000332/2018-10-31 361.00688 DES/LEE 012015 01/22/2021 625.00 01/22/2021 Book Location D 1.1