Marketing Management (Record no. 30631)

MARC details
000 -LEADER
fixed length control field 00834nam a2200301Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789325982406
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KUM/MEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar Arun
245 ## - TITLE STATEMENT
Title Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Vikas Publishing House Pvt Ltd
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 668
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Analysing Markets
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Communication Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Distribution Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Foundations
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Impact of Competition on Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Procing Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term REaching Consumers Directly
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Selection of Markets
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meenakshi N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/12/2018 Book Service Syndicate 525.00 BSS/18-19/000332/2018-10-31 4 1 658.8 KUM/MEE 012018 09/30/2023 09/16/2023 525.00 01/22/2021 Book Location H 5.2