Marketing (Record no. 30094)

MARC details
000 -LEADER
fixed length control field 00688nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352606306
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GRE/LEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Grewal Dhruv
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. McGraw-Hill Education India Pvt. Ltd.
300 ## - PHYSICAL DESCRIPTION
Extent 679
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Targeting the Marketplace
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Understanding the Merket Place
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Value Capture
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Value Communication
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Value Creation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Assessin the Marketplace
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Levy Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/31/2018 SWAMI BOOK HOUSE 745.00 3078/2018-10-27 658.8 GRE/LEV 011914 01/22/2021 745.00 01/22/2021 Book Location H 4.4