Digital Marketing Strategy (Record no. 29107)

MARC details
000 -LEADER
fixed length control field 00728nam a2200289Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749484224
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number KIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kingsnorth Simon
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
245 ## - TITLE STATEMENT
Title Digital Marketing Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 364
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2019-11-02
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Business Objectives
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Channel Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Conversion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Online Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Retention and Measurement
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Digital Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Integrated Digital Change
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/26/2019 Book Service Syndicate 2765.00 BSS/19-20/000254/2019-11-05 2 658.872 KIN 012267 04/23/2021 04/23/2021 2765.00 01/22/2021 Book Location I 5.4