Case Studies on Branding to Compete Leading Brands and their Strategies (Record no. 28254)

MARC details
000 -LEADER
fixed length control field 00414nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131420614
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name John Doris Rajakumari
245 ## - TITLE STATEMENT
Title Case Studies on Branding to Compete Leading Brands and their Strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. "ICFAI University Press, Hyderabad"
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 329
546 ## - LANGUAGE NOTE
Language note ENGLISH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/15/2014 BOOKS WORLD 1000.00 131/2014-11-07 658.827 JOH 010035 01/22/2021 1000.00 01/22/2021 Book Location I 7.2