Brand Management (Record no. 28214)

MARC details
000 -LEADER
fixed length control field 00722nam a2200277Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352993610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RAO/BAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Sunil B
245 ## - TITLE STATEMENT
Title Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 218
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Leveraging
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Performance
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Designing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Market Potential
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product development
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Sales Forecasting
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Basha Ghouse
-- Kumar D N
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/04/2018 HIMALAYA PUBLISHING HOUSE 975.00 A271874/2018-10-29 658.827 RAO/BAS 011954 01/22/2021 975.00 01/22/2021 Book Location I 7.3