Essentials of Marketing (Record no. 26862)

MARC details
000 -LEADER
fixed length control field 00538nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number MIR/BHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mirchandani G C
245 ## - TITLE STATEMENT
Title Essentials of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bombay
Name of publisher, distributor, etc. India Book House Pvt Ltd
300 ## - PHYSICAL DESCRIPTION
Extent 83
546 ## - LANGUAGE NOTE
Language note ENGLISH
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Distribution
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Market Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Concept
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Sales Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Selling
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhide Y B
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/20/2016 658 MIR/BHI 010963 01/22/2021 01/22/2021 Book Location E 5.1