Consumer Behavior and Marketing Strategy (Record no. 26631)

MARC details
000 -LEADER
fixed length control field 00391nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070601585
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number OLS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter Paul J
250 ## - EDITION STATEMENT
Edition statement 7th Ed.
245 ## - TITLE STATEMENT
Title Consumer Behavior and Marketing Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. "Tata McGraw-Hill, New Delhi"
Date of publication, distribution, etc. 2005
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson Jerry C
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/11/2009 Vakratund Book House 275.00 352/2009-02-06 OLS 006930 01/22/2021 275.00 01/22/2021 Book Location I 6.3