Building Measuring And Managing Brand Equity (Record no. 26538)

MARC details
000 -LEADER
fixed length control field 00371nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120323092
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
250 ## - EDITION STATEMENT
Edition statement 2nd Ed.
245 ## - TITLE STATEMENT
Title Building Measuring And Managing Brand Equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 2003
546 ## - LANGUAGE NOTE
Language note ENGLISH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/04/2003 SFIMAR 350.00 658.827 KEL 02936 01/22/2021 350.00 01/22/2021 Book Location I 7.2