Advertising and Sales Promotion (Record no. 26458)

MARC details
000 -LEADER
fixed length control field 00643nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789331328441
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number TAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Taing Vineet
245 ## - TITLE STATEMENT
Title Advertising and Sales Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. A. P. H. Publishing Corporation
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 216
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2017-11-21
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Elements and Dimensions of Advertising Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotion Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Types of Techniques of Sales Promotion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising Typology and Trends
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/06/2017 SWAMI BOOK HOUSE 295.00 725/2017-11-24 2 659.1 TAI 011571 10/17/2023 10/17/2023 295.00 01/22/2021 Book Location I 4.2