Advertising Management (Record no. 26095)

MARC details
000 -LEADER
fixed length control field 00384nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number BAT/MYE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra Rajeev
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
245 ## - TITLE STATEMENT
Title Advertising Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 2002
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker David
-- Myers John
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 09/18/2002 SFIMAR 300.00 659 BAT/MYE 01147 01/22/2021 300.00 01/22/2021 Book Location I 5.5
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/15/2003 UNITED 250.00 659 BAT/MYE 02826 01/22/2021 250.00 01/22/2021 Book Location I 5.5
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/15/2003 UNITED 250.00 659 BAT/MYE 02827 01/22/2021 250.00 01/22/2021 Book Location I 5.5