Global Marketing (Record no. 25387)
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000 -LEADER | |
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fixed length control field | 00637nam a2200241Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210122s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789352865284 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KEE/GRE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keegan Warren J |
250 ## - EDITION STATEMENT | |
Edition statement | 9th Ed. |
245 ## - TITLE STATEMENT | |
Title | Global Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd. |
Date of publication, distribution, etc. | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 624 |
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
Order number | 2018-10-25 |
546 ## - LANGUAGE NOTE | |
Language note | ENGLISH |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Global Marketing Environment |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Marketing Mix |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Strategy and Leadership |
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
Focus term | Global Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Green Mark C |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
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MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/29/2018 | Vakratund Book House | 729.00 | 145/2018-10-25 | 1 | 658.8 KEE/GRE | 011865 | 04/22/2021 | 04/22/2021 | 729.00 | 01/22/2021 | Book | Location H 4.6 |