Essentials of Marketing Research (Record no. 25197)

MARC details
000 -LEADER
fixed length control field 00614nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332571198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 406
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Analysis
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Data Collection
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Observation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Orientation
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Report
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Survey
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/31/2018 SWAMI BOOK HOUSE 529.00 3078/2018-10-27 1 658.83 MAL 011917 04/23/2021 04/23/2021 529.00 01/22/2021 Book Location I 7.6