B2B Marketing (Record no. 24608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210122s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520796 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HUT/SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hutt Michael D |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Ed. |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cenage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 522 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Order number | 2016-09-27 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENGLISH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Assesing Market Opportunities |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Formulating Business Marketing Strategy |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Pricing Strategies |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Managing Relationships |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma Dheeraj |
| -- | Speh Thomas W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/03/2016 | EDUCATIONAL BOOK SERVICES | 750.00 | 196/2016-09-29 | 7 | 658.8 HUT/SHA | 011076 | 04/20/2021 | 04/20/2021 | 750.00 | 01/22/2021 | Book | Location H 4.4 | ||||
| MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/29/2018 | Vakratund Book House | 799.00 | 145/2018-10-25 | 658.8 HUT/SHA | 011853 | 01/22/2021 | 799.00 | 01/22/2021 | Book | Location H 4.4 |