Strategic Marketing (Record no. 24359)

MARC details
000 -LEADER
fixed length control field 00825nam a2200301Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386319470
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Variya Devangi M
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2018-11-02
245 ## - TITLE STATEMENT
Title Strategic Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Jaipur
Name of publisher, distributor, etc. Paradise Publishers
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer Acquisition
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer Relationship Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Analysis Process
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Control
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Control Act
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Media
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Mix
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Objectives of Sales Promotion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Tyoes and Techniques
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/02/2018 "SWAMI BOOK HOUSE, Borivali" 999.00 658.8 VAR   CD0928 01/22/2021 999999.99 01/22/2021 CD/DVD