Bank Marketing (Record no. 23576)

MARC details
000 -LEADER
fixed length control field 00600nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350249093
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.811
Item number JHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jha S. M.
245 ## - TITLE STATEMENT
Title Bank Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Himalay Publishinig House
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 379
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term E-Banking
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Future Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Market Segmentation for Banks
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Planning
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Place Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Pricing Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Not for Issue PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research HIMALAYA PUBLISNING HOUSE 950.00 A169521/2011-08-06   658.811 JHA D01801 01/21/2021 950.00 01/21/2021 Reference Copy