Managing Indian Brands (Record no. 22927)

MARC details
000 -LEADER
fixed length control field 00620nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125913085
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar S. Ramesh
250 ## - EDITION STATEMENT
Edition statement 2ne ed.
245 ## - TITLE STATEMENT
Title Managing Indian Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Vikas Publishing House Pvt. Ltd.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 356
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term B to B Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Changing Marketing Scenario
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Consumer Behaviour
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Contemporary Issues in Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Managing Product Lines
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/19/2023 Ashish Book Centre,Mumbai 150.00 966/2017-08-11 658.827 D01701 01/21/2021 150.00 01/21/2021 Book Location I 3.5