Marketing Management (Record no. 22904)

MARC details
000 -LEADER
fixed length control field 00424nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120327993
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall Of India Private Limited, New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 120
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller Kevin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/21/2023 R K Book Center 300.00 101/2011-08-12 2 658.8 D01258 04/21/2021 04/21/2021 300.00 01/21/2021 Book Location I 3.3