Marketing 4.0 (Record no. 22743)

MARC details
000 -LEADER
fixed length control field 00568nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126566938
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT/KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing 4.0
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt. Ltd.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 184
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2017/11/21
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Digital Economy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Tactical Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Trend Shaping Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya Hermawan
-- Setiawan Iwan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/21/2023 Book Service Syndicate,Mumbai 499.00 BSS/17-18/000257/2017-11-24 658.8 D01783 01/21/2021 499.00 01/21/2021 Book Location I 3.2