Lovemarks (Record no. 22492)

MARC details
000 -LEADER
fixed length control field 00513nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781576872703
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ROB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberts Kevin
245 ## - TITLE STATEMENT
Title Lovemarks
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. PowerHouse Books
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 245
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Name Products
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Forecasting
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Trademarks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/19/2023 / 1 658.827 D01882 02/08/2024 01/27/2024 01/21/2021 Book Location I 3.5