The 4A's of Marketing (Record no. 22426)

MARC details
000 -LEADER
fixed length control field 00440nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415898355
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHE/SIS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth Jagdish N.
245 ## - TITLE STATEMENT
Title The 4A's of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge Taylor & Francis Group, New York
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 209
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sisodia Rajendra S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Full call number Barcode Date last seen Price effective from Koha item type Public note
        PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/21/2023 /2017-05-11 658.8 D01618 01/21/2021 01/21/2021 Book Location I 3.4