Study of Tata Tea's Jaago Re ! Ad Campaign And its Impact on Brand Preference Among Consumers (Record no. 14115)

MARC details
000 -LEADER
fixed length control field 00386nam a2200133Ia 4500
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodrigues Rochelle
245 ## - TITLE STATEMENT
Title Study of Tata Tea's Jaago Re ! Ad Campaign And its Impact on Brand Preference Among Consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 46
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramesh G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Barcode Date last seen Price effective from Koha item type
        MMS Project Report     01/08/2021 SFIMAR   PR1236 01/08/2021 01/08/2021 Project Report