A study on the effects of Look Alike Brands on the Brand Image of Amul (Record no. 14054)

MARC details
000 -LEADER
fixed length control field 00344nam a2200121Ia 4500
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ALISTER LOPES
245 ## - TITLE STATEMENT
Title A study on the effects of Look Alike Brands on the Brand Image of Amul
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. SUM/2020
502 ## - DISSERTATION NOTE
Year degree granted 2018-2020
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        MMS Project Report     09/17/2019   PR3740 01/08/2021 01/08/2021 Project Report