Effectiveness of Mahindra KUV100 Advertising Campaign on Consumer Behavior (Record no. 13945)

MARC details
000 -LEADER
fixed length control field 00397nam a2200121Ia 4500
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHINMAY GOVIND MHATRE (SFMMS1618-0018)
245 ## - TITLE STATEMENT
Title Effectiveness of Mahindra KUV100 Advertising Campaign on Consumer Behavior
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. WIN/2018
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR-SPL
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising,Consumer Behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Barcode Date last seen Price effective from Koha item type
        MMS Project Report     06/27/2018 2018-06-27   PR2917 01/08/2021 01/08/2021 Project Report