APA
Mathews Kenneth, Francis P S, . (2010). Understanding Consumer Behaviour Towards Character Based Products In Mumbai. : St. Francis Institute of Management and Research, Mumbai.
Chicago
Mathews Kenneth, Francis P S, . 2010. Understanding Consumer Behaviour Towards Character Based Products In Mumbai. : St. Francis Institute of Management and Research, Mumbai.
Harvard
Mathews Kenneth, Francis P S, . (2010). Understanding Consumer Behaviour Towards Character Based Products In Mumbai. : St. Francis Institute of Management and Research, Mumbai.
MLA
Mathews Kenneth, Francis P S, . Understanding Consumer Behaviour Towards Character Based Products In Mumbai. : St. Francis Institute of Management and Research, Mumbai. 2010.