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Customer Relationship Management Emerging Concepts Tools and Applications

Jagdish N. Sheth

Customer Relationship Management Emerging Concepts Tools and Applications - New Delhi McGraw Hill Education India Pvt. Ltd. 2019 - 544 Hardbound

ISBN: 9780070435049

Subjects--Uniform Titles:
Customer Relationship Management

Subjects--Facted Index Terms:
Emerging Concepts in CRM
Technological Tools for CRM
CRM Services
Relationship Management in B2B Commerce

Dewey Class. No.: 658.812 / SHE/PAR

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