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International Marketing and Export Management

Albaum Gerald

International Marketing and Export Management - 5th Ed. - Delhi Pearson Education 2006 - 666 Paperback

ISBN: 9788177589689

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
International Marketing
Export Entry Modes
Market Entry Strategies
Export Market Selection
Pricing Decisions
Marketing Communication
Product Decisions
Methods of Payment

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