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Business Research Methods

Zikmund William G.

Business Research Methods - 7th Ed. - New Delhi Cengage Learning India Pvt Ltd 2011 - 748 Paperback

ISBN: 9788131500293

Subjects--Topical Terms:
Business Research Methods

Subjects--Facted Index Terms:
Research Process
Collecting Primary Data
Measurement Concepts
Sampling and Fieldwork
Data Analysis and Presentation
Cases

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