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Consumer Behavior

Schiffman Leon G.

Consumer Behavior - 10th Ed. - New Delhi Pearson Education 2010 - 486 Paperback

ISBN: 9788131731567

Subjects--Topical Terms:
Consumer Behavior

Subjects--Facted Index Terms:
Consumer as an Individual
Consumers Decision-Making Process and Ethical Dimensions
Consumer Research Process
Consumer Motivation
Consumer Perception

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