Factors influencing consumer's selection of telecommunication service providers An empirical study

Anupama Tiwari

Factors influencing consumer's selection of telecommunication service providers An empirical study - Mumbai Vivekanand Education Society Janaury - March 2020 - Vol 13 Issue 1 Jan - Mar 2020 pg 35-45

The purpose of this research paper is to study which factors are predominant in selection of telecommunication service providers among consumers in Mumbai region and the parameters the company should focus for the development of their services for better market share. .The findings of the study have been interpreted and possible implications have been discussed on the basis of data collected and analysis .


Factor Analysis


Telecommunication service provider