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Consumer Behaviour

Mandrekar Anita

Consumer Behaviour - 4th Ed. - Mumbai Vipul Prakashan 2016 - 263 Paperback

Complimentary copy given by Prof. Sanchayita Banerjee

ISBN: 9789389365092

Subjects--Topical Terms:
Consumer Behaviour

Subjects--Facted Index Terms:
Consumer Behaviour
Behavioural Learning
Social Learning
Cognitive Dissonance
Social Stratification
Social and Cultural Aspects of Marketing and its Impact on Consumer Behaviour

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