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Marketing Research

Beri G C

Marketing Research - 5th Ed. - "MacGraw-Hill, New Delhi" 2018 - 627

ENGLISH

ISBN: 9781259004902

Subjects--Topical Terms:
Marketing Research

Subjects--Facted Index Terms:
Basic Concepts
Data Collection
Data Processing Analysis
Interviewing
Reporting
Sampling
Selected Applications and Ethical Issues
Marketing Research

Dewey Class. No.: 658.83 / BER

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