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Services Marketing

Wirtz Jochen

Services Marketing - 8th Ed. - Pearson Education "McGraw-Hill Education India Pvt Ltd, New Delhi" 2018 - 817

ENGLISH

ISBN: 9789332587687

Subjects--Topical Terms:
Services Marketing

Subjects--Facted Index Terms:
customer Relationships
Markets
Service Excellence
Customer Interface

Dewey Class. No.: 658.8 / WIR/LOV

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