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Services Marketing

Nargundkar Rajendra

Services Marketing - 3rd Ed. - Chennai McGraw-Hill Education India Pvt. Ltd. 2018 - 469

ENGLISH

ISBN: 9780070682122

Subjects--Topical Terms:
Services Marketing

Subjects--Facted Index Terms:
Cases
Positioning
Segmentation
Targeting
Services Marketing

Dewey Class. No.: 658.8 / NAR

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