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Marketing Strategy and Competitive Positioning

Hooley Graham

Marketing Strategy and Competitive Positioning - 4th Ed. - Pearson Education 2009 - 614

ENGLISH

ISBN: 9788131727997

Subjects--Topical Terms:
Marketing Strategy

Subjects--Facted Index Terms:
Competitive Market Analysis
Competitive Positioning Strategies
Future Competitive Positions
Twenty First Century Marketing
Marketing Strategy

Dewey Class. No.: 658.8 / HOO/PIE

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