Marketing Research

Burns Alvin C

Marketing Research - 8th Ed. - Noida Pearosn Education 2018 - 489




ENGLISH

9789332584679


Marketing Research


Cases
Data Quality Issues
Designing the Questionaire
Developing Questions
Evaluating Survey Data Collection Methods
Fieldwork
Packaged Information
Qualitative Research Techniques
Regression Analysis Basics
Secondary Data
Understanding Measurement
Research Design

658.83 / BUR/VEE