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Consumer Behavior

Loudon David L.

Consumer Behavior - New Delhi Tata McGraw-Hill Education Pvt Ltd 2010 - 788

ENGLISH

ISBN: 9780070473812

Subjects--Topical Terms:
Consumer Behavior

Subjects--Facted Index Terms:
Attitudes
Consumerism
Family
Social Class
Motivation and Involvement
Subcultures

Dewey Class. No.: 658.8342 / LOU/BIT

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