Formulating The Marketing Activities In Terms Of Retail Tie-ups, Theatre Publicity And Customer Feedback For The Upcoming Movie Releases At Sony Pictures

Mathew Siju, Naik Anita

Formulating The Marketing Activities In Terms Of Retail Tie-ups, Theatre Publicity And Customer Feedback For The Upcoming Movie Releases At Sony Pictures - St. Francis Institute of Management and Research, Mumbai 2008 - 39


ENGLISH