Impulsive Buying Among youth A Dominating Component of compulsive buying behaviour
Publication details: Mumbai Associated Management Consultants 2023Description: Vol 53 No 10 Pg 08-23Subject(s): In: Indian Journal of MarketingSummary: impulsive buying is an outcome of external stimuli. whereas compulsive buying is a response to negative internal feelings and jointly they constitute compulsive behavior. The study discovered that buying undesirable and unplanned items were the best predictor of compulsive shopping behavior. Overall impulsive behavior predicted compulsive buying behavior more strongly among young people. However there was no variation in the compulsive buying scores among youth with CBB based on age or gender. As CBB is largely present among youth and is mainly triggered by impulsive buying tendencies, policy makers should formulate policies to curb the promotion to harmful products at the point of purchase. The current study focused on the compulsive [purchasing habits of developing country youngsters. Its novelty resided in results, which imply that impulsive purchasing is a significant component of compulsive purchasing behavior.Item type | Current library | Status | Barcode | |
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Article | St. Francis Institute of Management and Research | Available | AR1056 |
impulsive buying is an outcome of external stimuli. whereas compulsive buying is a response to negative internal feelings and jointly they constitute compulsive behavior. The study discovered that buying undesirable and unplanned items were the best predictor of compulsive shopping behavior. Overall impulsive behavior predicted compulsive buying behavior more strongly among young people. However there was no variation in the compulsive buying scores among youth with CBB based on age or gender. As CBB is largely present among youth and is mainly triggered by impulsive buying tendencies, policy makers should formulate policies to curb the promotion to harmful products at the point of purchase. The current study focused on the compulsive [purchasing habits of developing country youngsters. Its novelty resided in results, which imply that impulsive purchasing is a significant component of compulsive purchasing behavior.
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